Snapchat, which needs a business boost, is creating a new revenue stream with help from some publishers - Recode - All - Hallo friend
Tech Times, In the article you read this time with the title Snapchat, which needs a business boost, is creating a new revenue stream with help from some publishers - Recode - All, we have prepared well for this article you read and download the information therein. hopefully fill posts you write you can understand. Well, happy reading.
See also
 CNN, NBC and Cosmo are all going to start curating more content inside Snapchat. Snap, which has a user base that isn't growing and a stock that's near an all-time low, could use a jolt to its business. So on Thursday, it announced a new revenue stream with the help of some well-known publishers like CNN, Cosmo and NBC News. Snapchat will let these publishers create Our Stories, which are curated collections of user posts around a particular event. The Stories are then viewable in Snapchat's Discover section. Snap has been curating Our Stories for years for major events like NFL games, concerts, and awards shows, and sells ads alongside them. But those Our Stories have always been compiled by Snapchat employees. Now Snap is asking media companies to curate these montages for them. The move does two things. - It creates a new revenue stream for Snap, and should lead to more ad inventory. (The company will split revenue from ads sold along these Our Stories with the publishers who compile them.) Snap said Thursday that over 75 million people watched Our Stories inside the app over the past month. That number should go up with more than 20 new media partners creating Our Stories in addition to Snap.
- It could provide Snapchat with some extra publicity. Media partners will be able to share these Our Stories on their website, and its possible they'll promote them or solicit posts from users in order to create them. In either instance, it gives media organizations another reason to talk about Snapchat, which could be helpful for Snap.
Of course, Snapchat's issue has never been a lack of ad inventory; It's actually been the opposite. The company is still trying to drum up interest from advertisers to create competition for its ad auctions, which would lead to higher prices. But getting more content from media companies isn't a bad thing, especially if Snap can make money from that content in the process. |  | RSS to Email Formatted |  |
Unsubscribe from these notifications or sign in to manage your Email Applets.  | |
"get car quotes online","get car insurance quote online","get car insurance quotes online","car insurance get a quote online","car insurance get a quote online","get a car insurance quote online","get a quote on car insurance online","get quote for car insurance online","get online quotes for car insurance"
Thus articles Snapchat, which needs a business boost, is creating a new revenue stream with help from some publishers - Recode - All
that is all articles Snapchat, which needs a business boost, is creating a new revenue stream with help from some publishers - Recode - All This time, hopefully can provide benefits to all of you. Okay, see you in another article post.
You now read the article Snapchat, which needs a business boost, is creating a new revenue stream with help from some publishers - Recode - All with the link address https://8techtimes.blogspot.com/2018/09/snapchat-which-needs-business-boost-is.html